“The Times They Are a-Changin’.” Bob Dylan’s simple yet powerful message represented the drive of an entire generation, and still resonates strongly in our ears. The artistic forms rooted in Switzerland approach this idea from another perspective, finding its strength in simplicity. Consider Max Bill and ‘Die gute Form,’ or the Helvetica font. One could easily make the claim that in this simplicity lies rigidity as well. And yet, Max Bill and Bob Dylan complement each other in unexpected ways.
Here we are in San Francisco, in 2016, a city not bound by strict code but rather a city which desires constant change and progress. Switzerland at Pier 17 represents this desire: a constant search for evolution, the “new”, and the unknown.
BUREAU A, rue de Grenus 12, 1201 Genève, Switzerland email@example.com / firstname.lastname@example.org / email@example.com